What do you do when you know you want to start a business but you can’t sift through all of the how-to information available online and in books? It’s overwhelming! If you’re starting a venture, you must define these three things before you get inundated in the How-To Quagmire.

  1. What is your value proposition? What is the thing you are selling and how does it add value or take the pain away from your potential customer? This might sound trivial but it’s not. Write a few sentences describing your actual product, its usefulness and why people will want it. The most important thing to remember is that selling is communicating. How are you helping your customer?
  • Writing about food is not a business, but writing about delicious food that takes less than 30 minutes to prepare could be.
  • Traveling is not a business, but providing resources so people can get the most out of their airline miles could be.
  • Inspiring people is not a business, but teaching an online class titled: “Transform Self-Doubt into Confidence” could be.