Q. I have a hobby that I am thinking of turning into a business, but I’m nervous about taking the leap and unsure if my hobby can make me money. How I do I assess the possibilities?

A. Welcome to the world of the entre-not-so-sure.

It’s easy to get caught in this impasse, especially as in virtually 100% of cases, a business built around a hobby won’t feel anything like your hobby did in the first place.

Think about it this way:

To build a hobby you need (1) time, (2) interest, and (3) practice.

To turn a hobby into a business you need (1) a potential market to sell to, (2) an opportunity to fill that market, and (3) feedback from that market.

Two different frameworks!